Helen
Tootsi

I am an Estonian writer and columnist dividing my time between Los Angeles and Europe, fascinated by the stories that shape people's lives.

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My debut book, Minu Los Angeles. Suur ja Sõge, grew out of observations and experiences from life in one of the world’s most vibrant and unpredictable cities. I am drawn to the extraordinary hidden within ordinary moments, and to the people whose stories often go untold.

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Over the years, I have written for publications, organisations and projects across culture, technology, education and international cooperation. My work spans journalism, editorial writing, copywriting and storytelling, helping turn ideas, experiences and expertise into clear, engaging stories for different audiences. With a background in media and audiovisual production, I approach every project with both a creative eye and a strong sense of structure.

At the heart of everything I write is a simple belief: stories help us understand one another. They connect us to places, ideas and experiences beyond our own, while reminding us of what we have in common.